CLIENT: Luxury International Beauty Retailer (NDA, name withheld)
BRIEF: On-brand still-life images for use on cell phone app, in weekly emails and on web home page.
CHALLENGE: Continual tight deadlines due to trend driven product assortment and three rounds of approval.
SUCCESS: I play a key role in the creative process because I understand the brand decision making behind their lighting and styling. This helps me make on-brand decisions before the art directors view the first round of images. My role helps streamline production and has decreased the number of revisions, which has led to a shortened production time for the brand.
Due to an NDA the below images represent what I deliver for the client, but are not actual client images.